Interesting Case Study: Shadow Earnings from a Bookmaker (Fraud)
September 13, 2021
Hello everyone! This is an unusual topic for our channel, but it definitely deserves your attention.
Today, I’ll tell you how we managed to beat the largest bookmaker in Russia for a total of 7,741,000 ₽.
I won’t keep you waiting—let’s get straight to the point. A couple of months ago, I, along with about 10 other admins from various Telegram channels, decided to join forces and attempt something big: one of the largest coordinated traffic pushes ever.
Note from the admin: “Traffic push” means placing all kinds of ads on channels and their affiliated resources. Here, we’re talking about a coordinated, team-based push to a single offer.
We started by creating a group chat to plan everything, discuss work details, and just communicate. The admin of Dark Arbitrage supervised us—no one could have done it better.
We chose the Fonbet offer. Dark advised us on which advertiser to work with for such large volumes and where to get the offer. Sending that much traffic to an unverified advertiser is just burning money! The advantage of this offer was the brand’s popularity and its legal status in Russia. The legal aspect made us take preparations more seriously, since the bookmaker required mandatory verification through TSUPIS, which our supervisor also helped us with.
Setting Up the Funnel and Traffic Sources
Next, we needed a funnel for all the traffic. We decided to buy a well-promoted betting channel on Telegram, which helped us connect the offer, since an advertiser of this level wouldn’t work with a new channel. We planned to convert the already warmed-up traffic in the channel and then started aggressively boosting it. In total, we spent 2,500,000 ₽ on the push, even with discounts from buying ads through admin friends.
Here are the results of our channel promotion:
- We won’t show the channel itself, as we plan to keep using it.
Besides buying ad posts in other Telegram channels, we also used these traffic sources:
- Instagram – bought ads from bloggers and entertainment pages.
- VK – bought ads in public groups and set up targeted ads.
We chose the perfect time for the push: all the hype around Messi and Ronaldo transfers, Mbappé’s move, and the Champions League. We created our own creatives and also used some from Fonbet itself.
Working with the Advertiser and Results
Right from the start, we explained to the advertiser that we’d be sending traffic as a team, so there wouldn’t be any questions about the high volume. We discussed everything, and their only requirement was to provide all ad sources, campaigns, and show all creatives used.
Let’s get straight to the results so you understand what we’re talking about:
7,741,000 ₽ – that’s the insane amount our team made!
First, we pushed a cap of 56k, almost covering the cost of buying the channel. For the next push, our hold was reduced, and we started working at full speed. All the leads we sent were paid out the following week.
We negotiated a rate increase. The payout went up from 2,800 to 3,000 after the third payment. It’s a small thing, but at scale, it’s very nice! In total, we generated just over 2,600 leads—1,500 of which were fraudulent.
We pushed traffic extremely fast and in large volumes, following all the supervisor’s recommendations. We artificially increased traffic through the link, added more fake accounts to keep average stats up, and avoid suspicion. By first sending clean leads and building trust, we earned ourselves a carte blanche for fraud!
Note from the admin: Fraud means tricking the anti-fraud system and getting paid for fake traffic that has no real value. This involves anti-detect tools, cloaking, device emulation, etc.
Tools and Automation
For convenience, Dark and his team provided us with their full software package: an anti-detect browser, fraud score tools, and their newest bot, which is still in closed beta. This bot made our work much easier—without it, the process would have taken at least twice as long. The bot automates fake registrations, helping maintain the necessary stats when sending fraudulent traffic.
Soon, all Dark Arbitrage subscribers will be able to try out the new bot!
Summary and Profits
In total, we spent just over a week preparing and a couple of months working. You’ve already seen the results. Plus, we still have a promoted Telegram channel, which we can use to send traffic to other bookmakers.
Our net profit was 5,000,000 ₽ and we gained valuable experience. We withdrew profits in Bitcoin, and thanks to its growth, got another 30% on top!
The rest was withdrawn to cards, WebMoney, Qiwi, etc., so we’d have funds to reinvest in advertising. I’m sure our next pushes will be even bigger and more profitable!
Special thanks to Dark Arbitrage and his entire team. They saved us hundreds of thousands on deposits, wallets, TSUPIS, and so on. And the time their bot saved us is just incredible.
If you want to get into shadow traffic arbitrage, reach out to them! These guys have proven once again that they’re the best in the business!
Here’s the link 👇
https://t.me/joinchat/UOYmzGqZgDZkMjZi
We’re already looking for a new offer and preparing for the next push! We’re planning to go international next time, since everything is ready for it.