Mozilla Introduces Track THIS: A Service to Visualize User Tracking Methods

Mozilla has launched a new service called Track THIS, designed to clearly demonstrate how advertising networks track user preferences online. The service allows users to simulate four typical online behavior profiles by automatically opening around 100 browser tabs. As a result, advertising networks will begin to display content tailored to the selected profile for several days.

How Track THIS Works

After choosing a profile, the service opens multiple tabs that reflect the browsing habits of that persona. This influences the types of ads and content you see online, providing a firsthand look at how your browsing data shapes your digital experience.

• Wealthy Individual: Ads will feature luxury hotels, high-end cars, premium brands, and exclusive clubs.
• Hipster: You’ll see the latest trends, exclusive offers, comfortable clothing, and new music releases.
• Paranoid User: Ads will include conspiracy theories, information about building bunkers, and tips for doomsday prepping.
• Easily Influenced Consumer: Expect ads for fashionable clothing, skincare products, astrology forecasts, and offers related to likes and subscriptions.

This interactive approach helps users understand how their online behavior is tracked and how it affects the ads and content they encounter. By simulating different profiles, Mozilla aims to raise awareness about digital privacy and the influence of targeted advertising.