Global Legal Cannabis Sales Projected to Reach 40% of Market by 2025

According to a British research firm, the cannabis market will continue to grow rapidly and generate billions in profits. Over the next five years, recreational cannabis sales are expected to drive a 376% increase in the legal cannabis product market. These findings come from a Euromonitor International study on the global cannabis market.

By 2025, recreational cannabis is projected to account for 67% of the global legal cannabis market, while the share of medical cannabis is expected to decrease from the current 23% to just 9%.

“Cannabis production and sales represent a $170 billion global industry, but currently, the legal cannabis market is only about $30 billion,” says Shane MacGill, an expert at Euromonitor International. “As regulations evolve, the legal market is expected to make up 40% of global cannabis sales by 2025.”

Spiros Malandrakis, head of the alcoholic beverages department at Euromonitor International, adds: “New consumption occasions and personalized value propositions will bring the industry into the realm of fast-moving consumer goods.”

Euromonitor International is a British research company specializing in strategic consumer market research. It was founded in 1972.

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