95% of US Users Reject App Tracking

According to two-week statistical reports from Flurry, iPhone and iPad users are actively denying almost all third-party apps permission to track them. The study states that only 11% of iPhone users worldwide have allowed apps to track their data. In the United States, this number is even lower—just 4%.

Flurry Analytics data shows that users are refusing tracking much more often than surveys conducted before the release of iOS 14.5 had predicted. One such survey indicated that just under 40% of users would agree to tracking when prompted, not the mere 4% actually observed.

Not everyone is happy with the new requirements. Previously, developers at Facebook and Instagram used scare tactics, hinting that users might lose free access to social networks if they did not grant permission for data collection.

Earlier, Facebook experienced the largest data leak in its history, exposing the personal information of more than 533 million users of the social network.

Source

• Flurry Analytics

Our Other Channels

• Our friends and partners